Our Story:

As a devoted mother of two beautiful girls, my passion for makeup and creative packaging sparked an idea that transcends the ordinary. Growing up, my mother's makeup drawer was a treasure trove of curiosity, but it lacked the age-appropriate allure that young girls crave. I envisioned a brand where mothers and daughters could bond over the joy of beauty, creating unforgettable memories together.

Inspired by my own daughters, I set out to build a safe and enchanting space in the beauty industry. A place where fun meets inspiration, and where every product is a celebration of dreams and self-expression.

Who We Are:

We are more than a makeup brand; we are a movement of joy, fun, confidence, and inclusivity. Our products are meticulously crafted with the highest quality ingredients, backed by over 15 years of expertise from top makeup artists and beauty professionals. Our brand is synonymous with fun and luxury, where every package is a delightful experience reminiscent of the magic of Disneyland or the sweetness of Candyland.

We strive to create that wow factor, delivering a PR-worthy experience to every customer, because everyone deserves a touch of luxury and magic in their lives.

Our Values and Goals:

• Innovation: We aim to be the leading brand in pioneering innovative and unique beauty products.
• Quality: Ensuring every product is crafted with the highest quality ingredients.
• Joy and Fun: Making every experience delightful and memorable is at the heart of what we do.
• Confidence and Inclusivity: Inspiring confidence and embracing the richness of diversity.
• Memorable Experiences: Creating beauty products that go beyond aesthetics, fostering a sense of confidence and joy in those who use them. We are dedicated to ensuring that every interaction with our products is a memorable experience, enriching the lives of our customers.

Thank you for being here! Join us on this visionary ride. Be part of a movement that celebrates your individuality and innate beauty. Let's inspire and create magical memories together!